One of the characteristics of a competitive product—especially if it’s consumable—is good food packaging. Always go for a packaging design that snags the attention of your customer within the first fraction of a second his or her eyes land on your product. More often than not, consumers perceive the attractiveness of a packaging as the manifest quality of the food product.
Design is important, but like people, competitive food packaging is not just about the looks, but also functionality and durability. An elegant and beautiful packaging is useless if it doesn’t maximize your food’s shelf life. In the same vein, a mistake in using hot fill plastic bottles can botch up the taste and quality of your food product.
Packaging is undoubtedly one of the crucial decisions you have to make before sending your product out there. Striking a perfect balance between aesthetic and functionality can be a real challenge.
Luckily, there are many companies out there that specialize in food packaging that can help you make the right decisions. What you need to do now is to know the key points to consider when deciding about your food packaging with your packaging and filling contractor.
What Makes a Good Food Packaging?
Packaging can spell the difference between a loss and a profit, or keeping and losing customers. Here are some key considerations when choosing packaging.
- Does it protect the product?
Make sure that your packaging will keep your food products safe during transportation from your factory to your stores and outlets. Remember the supply chain: your product will be moving around after it’s been packaged. The only thing that will keep it in tip-top shape is your packaging.
- Does it maintain food safety?
More than just considering the type of material to use in your food packaging, food safety must also be considered during the filling process for beverage products. Make sure that your filling process is appropriate to your kind of product. Hot fill plastic bottles are used for fruit juices, vegetable juices, flavored waters and sports drinks.
On the other hand, the process for cold filling plastic bottles is used for more easily perishable beverages like milk and fresh juice. Any mistake in filling these bottles will lead to contamination and may harm your consumers.
- Is it properly labeled?
To keep your food and consumers safe, always make sure that your food labels are detailed and complete. Follow the guidelines specified by FDA in order to make your product traceable and more trustworthy.
- Does it keep my product fresh?
Always choose the packaging that maximizes your product’s appearance, shelf life, quality, and taste. Consider materials, such as flexible wrapping materials, film barriers, or resealable packaging, that will better preserve your products’ flavor, consistency, vitamins, and other nutrients.
Making the right choice for your food packaging—the functionality, as well as the design—will not only improve your products’ attractiveness. It can also earn you loyal customers who’d enjoy your safe, clean, and effective bottles or containers. Who doesn’t love easy-to-use and durable food packaging, right?