Now that most marketing strategies are focused on content, marketers often find themselves struggling to produce blog posts and social media posts. This difficulty may soon cause a burnout, and marketers might run out of ideas for original posts.
One way to save time in creating more social media posts is to repurpose your old blog posts. In a nutshell, you’re creating new posts out of material that already contains your expertise and voice. When done properly, this form of repurposing can help spread your content to a wider audience.
Why you should repurpose your content?
Perhaps the simplest explanation is that repurposing can help you reach out to bigger audiences, particularly those who wouldn’t consume the original form of the content. By repurposing your old content, you can appeal to people with different learning styles by providing them with information in different formats. It can either be another written post, or perhaps it can be presented visually.
Keep in mind, though, that there’s a certain art to repurposing your content. Make the most out of your repurposed content by following these steps.
- Start with a good piece
Review past blog posts and find ones that garnered more views or positive feedback. Once you’ve found a couple of prime examples, begin looking for snippets that you can use for repurposing. This can be done by outlining and listing down the main points of the blog post. You can even try looking for one-liners in the form of memorable quotes or compelling statistics. From these points and quotes, you can create content for at least a single platform.
- Try summary posts
Find certain posts with the highest engagement within a specific time period and use them as an “In Case You Missed It” or “Best of the Month” post. Through this type of posts, you can present popular pieces of content to more people.
- Turn old photos into engaging graphics
Don’t let a good photo go to waste when you can turn it into a visually appealing image. The possibilities are endless – you can either use it as a background for motivational posts or as a header image. Add your own branding into these images, and you’ll already have a couple of new posts for your social media channels.
- Breathe new life to evergreen content
There are certain pieces of content that will remain true as time goes by, whether it’s industry facts or relevant information. Try to put a unique spin or add updated information on these evergreen content, or you can simply refurbish them with new words and added graphics.
Apart from being a time-saving strategy, repurposing old content provides an opportunity to drive new traffic to your most popular posts. This, in turn, motivates more people to share your content and present it to a wider audience.